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EDU Vortex

Adobe Analytics Implementation Training Course (2 Days)

Adobe Analytics Implementation Training Course (2 Days)

Regular price $449.00 USD
Regular price Sale price $449.00 USD
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2 Days Online Trainer-led classroom training

  • Name: Adobe Analytics Implementation Training Course
  • Mode: Online Instructor-Led (Microsoft Teams)
  • Duration: 16 Hours
  • Dates: On-Demand
  • Time: As per the requirement
  • Price: USD 449 (INR 35,000) Including Taxes
  • Type: We offer this course to personal individuals as well as corporate companies. Please set up a call with our experts or drop an email at sales@eduvortex.org for session timings or any questions.

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Who should enroll in the Adobe Analytics Implementation class?

The intended audience for this course includes Administrators, Marketers, Consultants, Developers, and Analysts/End Users who already have some experience with Adobe Analytics or any other Analytics tool i.e. Google Analytics. You can also enroll for this course if you are familiar with Mobile or Website analytics and would like to learn more about Adobe Analytics.

What you will learn in this course?

Gain knowledge of the fundamentals of Adobe Analytics. Learn how to utilize Adobe Launch, establish Data Elements, and the publishing workflow. Discover the installation of libraries on a website, debugging network requests, and the implementation of several Adobe Analytics variables. Study credit card applications, product variables, purchase events, Report suite settings, Processing Rules, Bot Rules, Internal URL Filters, Timestamp Settings, and Traffic and Conversion Variables configurations.

Course Content

Module 1. Introduction to Adobe Analytics

  • What is Digital Analytics? 

Module 2: Understanding and Gathering Business Requirements

  • Pre-implementation - Adobe Analytics
  • Foundations of Implementation 

Module 3. Introduction to Adobe Launch 

  • Getting familiar with Data Elements, Rules, Extensions, Publishing Flow, and Environments
  • Creating and Installing the JavaScript Libraries on the Website

Module 4. Implementing Adobe Analytics via Launch (Hands-on Lab) 

  • Configuring Extensions
  • Creating Data Elements and Rules
  • Installing/Debugging Network calls and Launch library
  • Understanding Page Names and best practices
  • Implement pre-defined/custom Traffic variables
  • Implement conversion variables and events
  • Implement Credit Card application progress
  • Implementing Product variables and related events
  • Implement the Purchase start and confirmation flow
  • Understanding Adobe Launch library workflow and versioning

Module 5. Report Suite Settings 

  • Account Settings
  • Processing Rules, Bot Rules, Internal URL Filters, Timestamp Settings
  • Traffic and Conversion Variables settings

Module 6: Creating Reports 

  • Checking the reports and validating the implementation
  • A walkthrough of Analysis Workspace
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