Adobe Analytics Masterclass Training Course (5 Days)

5 Days Online Trainer-led classroom training

• Name: Adobe Analytics Masterclass
• Duration: 40 Hours
• Mode: Online Instructor-Led
• Time: 4 Weeks (2 Hours Daily Mon. - Fri.)
• Dates: On-Demand Course
• Time zone: Please set up a call with our experts or drop an email at sales@eduvortex.org for session timings
• Type: This is an On-Demand course. We offer this course to personal individuals as well as corporate companies.
• Price: USD 649 (INR 50,000) Including Taxes

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Who should enroll for the masterclass?

The intended audience for this course includes Administrators, Marketers, Consultants, Developers, and Analysts/End Users who already have some experience with Adobe Analytics or any other Analytics tool i.e. Google Analytics. You can also enroll for this course if you are familiar with Mobile or Website analytics and would like to learn more about Adobe Analytics.

What you will learn in this course?

 Gain a deep understanding of the key concepts of Adobe Analytics with this five-day masterclass. You will learn to implement Adobe Analytics via Launch, appMeasurement for JavaScript, and explore advanced topics including Processing Rules, Marketing Channels, Variable settings, Classification, Data Sources, Data Feeds, Data Warehouse, and more. Practice creating Workspace reports, Dashboards, Segments, and Calculated Metrics.

Course Content

Module 1. Introduction to Adobe Analytics

• What is Adobe Analytics
• Overview of to Experience Cloud
• How to access Adobe Analytics
  
  

Module 2. Analysis Workspace Overview

• Getting familiar with the Workspace UI
• Exploring Components, Metrics, Dimensions, and Visitors

 Module 3. Introduction to Adobe Launch

• Getting familiar with Data Elements, Rules, Extensions, Publishing Flow, and Environments
• Creating the first Library and installing it on the website
• Introduction to Adobe Experience Platform Debugger / Other debugging tool
• How to use Chrome Developers tools
  
  

Module 4. Implementing Adobe Analytics via Launch

• Configuring Extensions
• Creating Data Elements and Rules
• Installing/Debugging Network calls and Launch library
• Understanding Page Names and best practices
• Implement pre-defined/custom Traffic variables
• Implement conversion variables and events
• Implement Credit Card application progress
• Implementing Product variables and related events
• Implement the Purchase start and confirmation flow
• Understanding Adobe Launch library workflow and versioning

Module 5. Report Suite Settings

• Account Settings
• Processing Rules, Bot Rules, Internal URL Filters, Timestamp Settings
• Understanding Traffic and Conversion Variables
• Marketing Channels
• Marketing Channels Processing Rules
  
  

Module 6. Other Tools

• Data Sources
• Classification/Classification Sets
• Activity Map
• Data Warehouse
• Data Feeds
  
  

Module 7. Components

• Segments
• Calculated Metrics
• Date Ranges
• Virtual Report Suites
• Alerts
  
  

Module 8. Advanced Reporting with Analysis Workspace

• Creating Freeform tables and panels for different use cases
• Applying Calculated Metrics and Segments
• Comparison using Date Ranges
• Attribution Modeling
• Using templates
• Sharing Workspace projects